Would lead reactivation actually benefit my home improvement business?

Yes, if your business already generates enquiries. BuildUp Home Services is designed for established home improvement companies that have unconverted enquiries sitting in their CRM, or regular inbound leads that aren't turning into booked jobs. If you already have enquiries coming in and want more booked work from them, this is where we help.

How old can leads be for them to be reactivated?

We typically work with enquiries from the last 12 months, but older enquiries can still be turned into new sales. Many homeowners didn't move forward because of timing, not lack of interest. We review your enquiries first and tell you what's realistically worth working before anything goes live.

How many appointments should I expect from lead reactivation?

This depends on factors like lead volume, lead quality, service type, local demand, and other factors. Rather than making upfront promises or charging regardless of outcome, our model is performance-based. You only pay for real results.

What happens after you reactivate my old enquiries?

Once we've helped bring in extra jobs from your older leads, we can use the same fast follow-up approach on your new enquiries as they come in, helping you get more jobs from the leads you're already paying for.

We already follow up with our leads. How is BuildUp different?

We're not here to replace your follow-up process, we add value to it. We focus on the enquiries that didn't convert, slipped through the cracks, or went quiet after your follow-up process stopped. We act as a value-add by going back to those missed opportunities and turning more of them into new sales. Because it's performance-based, you only pay for results.

How much does BuildUp Home Services cost?

BuildUp Home Services operates on a fully performance-based model. There are no setup fees, no retainers, and no lock-in contracts. You only pay when we generate real, qualified appointments that turn into closed sales for your home improvement business.

How fast does a BuildUp campaign launch?

We launch campaigns within days. You'll typically see qualified calls coming in during the first week, and new sales as quickly as your team can close them.

Benefits Verticals FAQs Contact Us Book a Free Demo

Home Improvement Companies

Buildup Your Sales Today

We turn your unclosed estimates and old inquiries
back into booked jobs.

You only pay us after you get paid.

Home Improvement Companies

Buildup Your Sales Today

We turn your unclosed estimates and old inquiries back into booked jobs.

You only pay us after you get paid.

Built On Experience

Performance Based Partnership

Why pay for a promise?

Pay on results.

01

No Setup Costs Or Retainers

You don't pay us a single cent unless we actually generate you real results. We take the risk, not you.

02

Qualified Appointments

We don't just generate you leads, we qualify enquiries, individually nurture them, and only book in people that are serious and ready to buy.

03

Fast Launch And Setup

We launch your campaign within days, you'll see qualified calls come in the first week, and new sales as quickly as you can convert them.

04

Done-For-You

We handle everything from reaching out to every old lead, to qualifying them, booking them, and tracking the metrics. You just have to close the deals.

05

No Lock-In Contracts

Stay because you're actually getting real results, not because you're locked in.

06

Increased Margins

Increase revenue without increasing ad spend, by converting the leads you already paid for.

How This Works

⚠️

The Problem

Leads sitting idle in your CRM

They enquired, didn't close, and were never followed up on again.

JS

John Smith

Window Replacement

9 mo ago

BB

Brian Barnes

Roof Replacement

6 mo ago

CM

Carol Mitchell

Bathroom Renovation

14 mo ago

DW

David Wilson

Solar Installation

11 mo ago

SR

Sarah Reynolds

Kitchen Remodel

8 mo ago

TH

Tom Henderson

Flooring Replacement

5 mo ago

LK

Lisa Kennedy

Deck Installation

13 mo ago

MP

Mark Patterson

HVAC Upgrade

7 mo ago

JS

John Smith

Window Replacement

9 mo ago

BB

Brian Barnes

Roof Replacement

6 mo ago

CM

Carol Mitchell

Bathroom Renovation

14 mo ago

DW

David Wilson

Solar Installation

11 mo ago

SR

Sarah Reynolds

Kitchen Remodel

8 mo ago

TH

Tom Henderson

Flooring Replacement

5 mo ago

LK

Lisa Kennedy

Deck Installation

13 mo ago

MP

Mark Patterson

HVAC Upgrade

7 mo ago

01

Step 01

Every past lead contacted, personally and individually, on your behalf.

02

Step 02

Only serious, ready-to-buy homeowners are passed through to your team.

03

Step 03

Qualified homeowners are scheduled, ready for your team to call.

✓

Result

New revenue from leads you already paid for.

$0 upfront — pay only on results

$0

Setup fees or retainers

100%

Performance-based

Done for you

We handle everything

Recent Case Studies

Watch

$47,000 in net sales

Week 1 — first campaign

$65,000 generated

By week 2

"It's 100% worth it."

EO

Edward Oueilhe

Chief Operating Officer — Capital City Roofing

Watch

$24,000 in closed jobs

From just 100 dead leads

"It's like free money."

CS

Curt Sarles

Owner — Dice Roofing

1 / 2

Verticals We Work With

Kitchens

Full kitchen remodels, cabinetry, benchtops & fitouts

Bathrooms

Full bathroom remodels, wet areas & fixtures

Windows & Doors

Replacement windows, entry doors & sliding doors

Flooring

Hardwood, tile, carpet, LVP & floor installation

Roofing

Residential roofing, gutters, exteriors & siding

And More...

Patios, retaining walls, driveways, outdoor living & pool surrounds

FAQ

Common Questions

Everything you need to know before we run a campaign together.

01 We already follow up with our old estimates. What's different?

We sit on top of the follow-up process you already run, not in place of it. Once your sales team has exhausted the unclosed estimates and inquiries, we step in with a different angle and bring a portion of them back.

You only pay us when we bring you closed jobs, so even if your team's already worked them, there's no real risk to see what we'd find.

02 We've tried something like this before. Why would it work now?

Most of the time it's not the estimates, it's the approach. Generic call centers and templated emails or SMS don't usually land well with a homeowner who got a few quotes and didn't move forward.

We use a different angle that's built specifically for unclosed estimates and inquiries in home improvement. We're confident enough in it to run the whole thing on performance. We know we'll bring you revenue, which is why we only ask to get paid after you do.

03 How does pricing work?

You only pay us after you've been paid in full. That means once the job is complete and the homeowner has paid you the full amount, not on the deposit and not in stages.

The percentage depends on your numbers, and we stay flexible on it because we only win when you do. We take on the risk so you don't have to. If the math doesn't work for both sides, we'll tell you on the first call so neither of us waste our time.

04 Who do you work with?

Home improvement companies with at least 500 unclosed estimates or inquiries sitting in their database from the past 12 months. That's roughly where the numbers start working for both sides.

On the first call we look at your numbers with you. If it's not going to be worth running, we'll say so straight up.

05 How long before we see results?

Once we launch, appointments usually start hitting your calendar within the first day or two.

From there, depending on how quickly your sales team can run them, the first closed jobs typically land within one to two weeks. We map out a realistic timeline together on the first call.